As we mentioned earlier, at the time when Mike was putting together the app, there weren’t many fitness or nutrition trackers out there. Now that you have some background on the company, let’s talk about some of the different features of the MyFitnessPal app that have set it apart in the past few years. Little did Mike know what the fitness world had in store for him when he wrote those first few lines of code 13 years ago. This program would eventually turn into MyFitnessPal which would go on to be sold to Under Armor for $475 million dollars in 2015. Since he had been coding since he was 10 years old and wasn’t impressed with other apps or websites on the market, Lee decided to create his own program. Right away, Mike new that there was a better solution. After talking with a personal trainer, Mike and his wife received a list of nutritious foods and a note pad for tallying up their calorie intake. Back in 2005, Mike Lee, co-founder and CEO of MyFitnessPal was trying to lose weight with his then-fiancé before their wedding. This story begins where many fitness journeys often do: getting ready for a wedding.

Without further ado, let’s start from the beginning. Along with that we will show how they were able to harness the power of app analytics into a user base of over 140 million. We will first talk about the history and success of MyFitnessPal. One of the biggest players in the industry that has proven time and time again the importance of working smarter instead of harder is MyFitnessPal. Along with this shift there have been dozens of different apps and new technologies that have tried to encourage people on their fitness journey. Over the last few decades, there has been a cultural shift in regards to fitness and staying healthy.

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